Reason #43 Daniel is Cooler Than Me

Thanks to Baldwin Denim and the Denim Debate, Daniel is getting famous on the internet...or at least his butt is (this link is from Valet Mag and yes that's my babe of a husband in the picture).

Butt seriously. Sorry. Seriously though Daniel gets to be a part of this awesome project called The Denim Debate. For one year he is wearing a pair of selvege denim and will document the breaking in process along with around 25 other folks. Matt Baldwin, the owner of Standard and Daniel's boss and friend, launched his own denim line this past fall so Daniel will be wearing a pair of Baldwin 77's. Bookmark the site for the debate if you want to follow Daniel and the rest of the crew throughout the year. Also look at these rad pictures from the Baldwin campaign shot by photographer extraordinaire Ryan Strong.


Reason #43 Daniel is cooler than me: he gets to wear dope clothes, collaborate with other creative people, and get paid for having good style. I guess that's three reasons, but you get the point. I wear the Baldwin Ten if anyone cares.