Amateur

One of my earlier posts was about being an independent contractor, and below I've posted pictures of my latest work. These are the small window displays in the kiosks at Zona Rosa. I have been doing the displays for my sister when she is unavailable. Each month stores supply a few items for display and then it is up to us to merchandise them and create an attractive window. The small scale of the display is a creative challenge that I try to improve upon each month. Last month was full of pink and red and glitter and hearts since the displays were themed for Valentine's Day. I scanned the internet for inspiration ahead of time and came prepared with a few ideas in mind. After completing all 8 displays I was in one word underwhelmed. Despite my extra effort and attempts to research visual merchandising, my work still came off looking amateurish. I loved an old window from Anthropolgie that featured a paper chain motif and tried to recreate the look in one of my kiosks. I had images of grandeur in my head, but the display looks just okay. Good not great.

So not failure, but certainly imperfection. I really want to delve into more creative fields of work, but I fear that I will forever come off as an amateur. I have to remember that whoever is designing the beautiful and inspiring storefronts that I admire, have probably been doing it for a long time. Their first windows probably didn't look like much either. I was pretty impressed with myself on the Vintage Market window though. I used some frames I had made for my old office that were backed with cork and covered in fabric. I pinned vintage hats and a purse into them making a 3-D display. I should be bragging about my performance as I completed the outdoor displays in 35 degree weather. That's actually pretty good work for frozen fingers.