It seems sort of corporate:"Jesus...making a difference (since 1984)". Which a friend tried to make more accurate by saying, "Jesus...making a difference (since 0 AD)". And then he was corrected since "in the beginning was the Word and the Word was with God and the Word was God", therefore "Jesus...making a difference (since before the beginning of time)". Just trying to use correct theology in our joking. Regardless an amusing bus.
PS-The front slogan says, "Jesus: Your God". Also a compelling message. Much less corporate and appealing on a more intimate level.
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